Yong Yau Goh is an award-winning branding, communications and marketing leader with more than two decades of experience working across diverse global landscapes. As Chief Marketing Officer at BullSwipe, a global fintech platform converting crypto to spendable fiat instantly, he led brand, marketing and communications development across its African, Middle Eastern, Latin American and Asian markets.
Prior to BullSwipe, he served as Chief Marketing Officer at the AWHL Group, Singapore's largest conglomerate of integrated health, wellness and beauty brands, leading regional teams across the group's flagship brands. Much of his career has been rooted in the agency world, where he led integrated creative and communications teams across Singapore, Myanmar and Shanghai at the Coal Group, advising boards, CEOs and senior leadership at organisations including StarHub, DBS Bank, Mapletree, the Mottama Group and the METRO Group on brand direction and strategic communications.
He is currently a doctoral candidate at Golden Gate University, where his research focuses on AI-driven marketing and communications technologies.
Areas of expertise
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AI-driven marketing and communications technology
Doctoral research into how generative and AI-driven tools are reshaping brand strategy, content production and communications workflows.
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Brand strategy across emerging and regulated markets
Positioning and transformation strategy for fintech, wellness and consumer brands across African, Middle Eastern, Latin American and Asian markets.
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Agency leadership and boardroom communications advisory
Advising boards, CEOs and senior leadership teams on brand direction and strategic communications, built through agency leadership across Singapore, Myanmar and Shanghai.
Education
- Golden Gate University Doctoral candidate, AI-driven marketing and communications technologies