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Storytelling, the Scale of Persuasion and Retention: A Neuromarketing Approach
A neuromarketing study of how storytelling affects persuasion and retention, published in the Journal of Retailing and Consumer Services.
Dr. Jayarethanam Pillai, AI Economist, Co-Founder of Praxora LabAt a glance
Type
Journal article
Publisher
Journal of Retailing and Consumer Services
Year
2020
Also credited
With Nicolas Hamelin, Park Thaichon, Christopher Abraham, Nicholas Driver and Joe Lipscombe
"Storytelling, the Scale of Persuasion and Retention: A Neuromarketing Approach" appears in Volume 55 of the Journal of Retailing and Consumer Services (2020), co-authored by Nicolas Hamelin, Park Thaichon, Christopher Abraham, Nicholas Driver, Joe Lipscombe and Jayarethanam Pillai.
Source
Catalogued by Dr. Jayarethanam Pillai's Google Scholar profile ›
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